The Jered Williams Show

Jered Williams
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Jan 9, 2026 • 1h 10min

#157 The Mistake That's Destroying Your Plumbing Biz ( and how to avoid it )

On this episode of the Jered Williams Show, the discussion centers around the critical role of service managers in a successful trades business. Jered and his guest, Justin Deese, delve into the common pitfalls of promoting top technicians into management roles without proper training, and the key elements required to build an effective service manager, including defining the role, tracking critical metrics, coaching and communication, and cultivating a winning company culture. They emphasize the importance of proactive recruiting, aligning team members with core values, and empowering service managers to make data-driven decisions that drive profitability and efficiency. The insights shared provide a roadmap for trades business owners to develop strong leadership and build high-performing teams.
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Jan 2, 2026 • 1h 19min

#156 Lessons We Learned The Hard Way (So You Don't Have To)

On this episode of the Jered Williams Show, Eddie Barkhurst and Jered Williams share their remarkable journeys, offering valuable insights into the lessons they've learned the hard way. From Barkhurst's transition from a young plumber to becoming Jered's general manager, to Jered's experience in building a successful business, the conversation delves into the pitfalls of overconfidence, the importance of embracing failure, and the challenges of adapting to new roles and responsibilities. The two discuss the complexities of navigating union dynamics, the significance of effective communication and delegation, and the importance of continuous learning, emphasizing the power of stepping outside one's comfort zone, leveraging one's strengths, and building a strong support system to achieve personal and professional growth, inspiring listeners to embrace the discomfort of growth, view mistakes as stepping stones, and continuously strive for self-improvement, ultimately leading to greater fulfillment and achievement.
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Dec 26, 2025 • 1h 18min

#155 How To Grow Your Plumbing Biz SO Fast It Fees Like CHEATING

On this episode of the Jered William's show the hosts 9 strategies for rapidly growing a plumbing business. The first is implementing a simple membership program with benefits like discounts and priority scheduling. Next, they cover optimizing pricing and developing a comprehensive price book, focusing on margin-based pricing to hit desired profit targets. Leveraging business management software like ServiceTitan is highlighted as crucial for streamlining operations and gaining data-driven insights. Improving technicians' billable efficiency, utilizing upsells/downsells/cross-sells, and streamlining processes emerged as other key topics. Incentivizing technicians through commission structures, enhancing the customer experience, and continuously seeking improvement and guidance were also discussed as important drivers of fast, profitable growth. Overall, the conversation centered around optimizing the entire business model to maximize profitability rather than just chasing top-line revenue.
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Dec 19, 2025 • 1h 6min

#154 The Costs Of Running A Successful Plumbing Biz

On this episode of the Jered William's Show, the hosts dive deep into the costs of running a successful plumbing business. They highlight the importance of understanding and tracking all expenses, from marketing and overhead to vehicle maintenance and employee training. The discussion explores effective pricing strategies, such as leveraging loss leaders and margin-based pricing, to improve profitability. The hosts also emphasize the significance of billable efficiency, noting that technicians typically only bill around 55% of their time, and provide insights on adjusting pricing as the business grows. The overall message underscores the necessity of financial management, strategic pricing, and operational efficiency in building a thriving plumbing enterprise.
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Dec 12, 2025 • 1h 19min

#153 Business Is Hard Until You Do This

On this episode of the Jered Williams Show, the hosts discuss the key challenges of running a successful plumbing business and the strategies they have implemented to overcome them. They emphasize the importance of transitioning from being the sole operator to building a team and standardized systems, as well as the critical role of hiring the right people and ensuring they are in the correct roles. The conversation also covers the significance of pricing services correctly to maintain profitability, and the need to embrace new technologies and industry trends, such as the use of MegaPress fittings versus traditional methods. The hosts share their insights and decisions, including the implementation of a structured apprenticeship program, the streamlining of pricing and service offerings, and the continued evaluation and adoption of innovative solutions that align with their overall business strategy.
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Dec 5, 2025 • 1h 3min

#152 No BS Advice To Start A Profitable Plumbing Biz

On today's episode of the Jered Williams show, the hosts discuss the launch of their new plumbing company, Wahoo Plumbing, in Pensacola, Florida. They share insights into their partnership structure, drawing on the Rocket Fuel framework to leverage their complementary skills and strengths. The conversation covers the comprehensive operational foundation they are establishing, including business formation, licensing, insurance, and the adoption of a robust CRM system. Additionally, the hosts delve into their aggressive marketing strategies, such as discounted offers and member-only promotions, aimed at driving customer acquisition in the local market. The founders also plan to be actively involved in field operations to better understand the market and refine the business model accordingly, drawing on their previous industry experience.
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Nov 28, 2025 • 1h 17min

#151 North Carolina Plumber Makes Millions (here's how)

On today's episode of the Jered Williams show, Je red interviews Don Hildebrand, the owner of Plumb Smart Plumbing and Drain in Asheville, North Carolina. Don shares the story of how he started his plumbing business in 2008 during the recession, the challenges he faced in finding and retaining skilled technicians, and the strategies he has implemented to drive the company's growth, including rebranding, developing comprehensive processes and procedures, and adopting the Entrepreneurial Operating System (EOS) framework. Don also discusses his plans to expand into HVAC and septic services to diversify the business and address staffing concerns, highlighting the importance of creating a positive, empowering culture to attract and retain top talent.
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Nov 21, 2025 • 1h 34min

#150 How To Market A Business Everyone Talks About

On this episode of the Jered Williams show, Jered sits down with Sergio, the owner of Bananas Creative, a Canadian branding agency that specializes in helping home service businesses develop memorable and effective brand identities. Sergio shares his personal journey from Mexico to Canada, and how he built his agency from the ground up. The discussion covers the importance of comprehensive branding, the power of vehicle wraps as a marketing tool, and the value of involving a client's spouse or partner in the branding process. Sergio also provides insights into creating unique, approachable brand personas that help businesses stand out in a crowded market, and the significance of passion and expertise in delivering exceptional service to clients.
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9 snips
Nov 14, 2025 • 1h 19min

#149 Plumber Makes Millions With Water Filtration (here's how)

Brandon Counts, a Virginia-based plumber and founder of Potomac Plumbing, shares his inspiring journey from childhood experiences to starting his own successful business. He dives into the challenges of pricing strategies and the significance of customer relationships. Brandon discusses scaling his business through focused marketing and a shift to water filtration services, emphasizing the lucrative potential in the plumbing industry today. His insights on overcoming price objections and the importance of coaching make this a must-listen for aspiring tradespeople.
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Nov 7, 2025 • 1h 32min

#148 Zoom Drain CEO Makes $50M A Year (here's how)

On this episode of the Jered Williams Show, Jered welcomes special guest Ellen Rohr, who shares her journey in the plumbing industry. Ellen discusses her experiences of starting a plumbing business with her husband, the challenges they faced, and how she learned to price their services properly. She talks about her involvement in the plumbing community, including her relationships with industry leaders, and how she helped her husband's business transition to a flat-rate pricing model. Ellen also discusses her time working at Benjamin Franklin Plumbing and her subsequent decision to become a franchise owner, providing insights into the pros and cons of franchising versus owning all the locations. Towards the end, Ellen shares her thoughts on the importance of building a strong financial foundation for a business and the opportunities available in acquiring existing plumbing companies.

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