Business Wars Cereal Wars - Trix of the Trade | 5
Jul 29, 2019
In the 1980s, the cereal landscape is heating up! General Mills leverages the Pac-Man craze with a new cereal while Kellogg's gears up for a bold ad campaign targeting health-conscious adults. The competition intensifies as Kellogg's introduces innovative products like C-3PO cereal, triggering both excitement and controversy. Meanwhile, Cheerios starts to overshadow Frosted Flakes in sales, leading to intense price wars and strategic battles. It's all about innovation and rivalry in the world of breakfast cereals!
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Kellogg's Breaks Tradition
- Kellogg's, a conservative company, traditionally avoided licensed cereals.
- However, in 1984, they launched a C-3PO cereal, breaking with tradition.
Shifting Focus to Health
- Licensed cereals, while popular, reduced profit margins due to licensing fees.
- Kellogg's shifted focus to the growing health-conscious market.
All-Bran's Cancer Campaign
- Kellogg's All-Bran campaign linked high-fiber diets to reduced cancer risk.
- Although controversial, the campaign significantly boosted All-Bran sales.