Cereal Wars - Trix of the Trade | 5
Business Wars
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Navigating the Cereal Landscape: Innovation and Controversy
This chapter delves into Kellogg's strategic shifts in response to fierce competition and evolving consumer health trends. It highlights CEO William Lamothe's push for innovation, including the introduction of C-3PO cereal and the controversial marketing of All Brand as a cancer-prevention aid, which spurs both sales and controversy.
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