How to Win podcast with Peep Laja

The Multi-Product Strategy - with Podia's Spencer Fry

Oct 16, 2023

Spencer Fry of Podia shares how they succeeded against competition, the benefits of multiple products, the impact of COVID, and the importance of original research and sponsoring smaller conferences.

25:12

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Episode guests

Spencer Fry

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Episode notes

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Quick takeaways

Podia differentiated themselves by offering an all-in-one platform for selling various digital products, making it convenient for creators to have everything they need in one place

Podia's long-term perspective guided their decision-making, allowing them to persist and differentiate themselves by continuously innovating and focusing on their core values

Deep dives

Focus on the core customer need and provide the best customer experience

Podia recognized the need for an all-in-one platform for selling digital products, which differentiated them from other competitors focused solely on online courses. By offering the ability to sell various types of digital products, such as courses, downloads, webinars, and more, they made it convenient for creators to have everything they need in one place. This customer-centric approach allowed Podia to provide a superior customer experience and attract their first million dollars in revenue.

Introduction

4min

Building for the Future and Resource Allocation

6min

The Impact of COVID and the Benefits of a Multi-Product Strategy

7min

The Importance of Original Research and Sponsoring Smaller Conferences

2min

The Multi-Product Strategy

6min

Summary
This week on How To Win: Spencer Fry of Podia, the all-in-one platform for publishing, promoting, and selling content online. You'll learn how Podia succeeded in the face of heavy competition. Why the benefits of having multiple products outweigh the downsides for Podia. How Podia's long-term investment affects everything from product creation to marketing decisions. And more.

Key Points
[00:05:00] - Selling courses, downloads, and webinar access all in one place.

[00:07:45] - The long-term view is distilled across the entire team.

[00:10:45] - COVID led to their biggest month ever, 3-4 times bigger than before.

[00:14:30] - Having multiple products.

[00:20:30] - Website and email revenues compared to course sales.

[00:21:15] - Customer progression: from website, then email, before selling products.

Mentioned:
Podia
Spencer Fry on LinkedIn

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