How to Win podcast with Peep Laja
The Multi-Product Strategy - with Podia's Spencer Fry
Oct 16, 2023
Spencer Fry of Podia shares how they succeeded against competition, the benefits of multiple products, the impact of COVID, and the importance of original research and sponsoring smaller conferences.
25:12
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Quick takeaways
- Podia differentiated themselves by offering an all-in-one platform for selling various digital products, making it convenient for creators to have everything they need in one place
- Podia's long-term perspective guided their decision-making, allowing them to persist and differentiate themselves by continuously innovating and focusing on their core values
Deep dives
Focus on the core customer need and provide the best customer experience
Podia recognized the need for an all-in-one platform for selling digital products, which differentiated them from other competitors focused solely on online courses. By offering the ability to sell various types of digital products, such as courses, downloads, webinars, and more, they made it convenient for creators to have everything they need in one place. This customer-centric approach allowed Podia to provide a superior customer experience and attract their first million dollars in revenue.
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