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2min chapter
The Multi-Product Strategy - with Podia's Spencer Fry
How to Win podcast with Peep Laja
The Importance of Original Research and Sponsoring Smaller Conferences
This chapter explores the importance of creating high-quality original insights in content marketing, emphasizing the value of original research in answering audience questions, generating curiosity, and attracting backlinks. It also discusses the benefits of Winter, a self-serve platform for conducting large surveys, and the success of sponsoring smaller conferences to avoid competition and get lower rates.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode