7min chapter

How to Win podcast with Peep Laja cover image

The Multi-Product Strategy - with Podia's Spencer Fry

How to Win podcast with Peep Laja

CHAPTER

The Impact of COVID and the Benefits of a Multi-Product Strategy

This chapter explores the impact of COVID on the business and the success of their multi-product strategy, particularly focusing on their email product. It discusses the benefits of having multiple products, including more touch points with customers and attracting new leads, but also highlights the risk of lack of focus. Insights are provided on winning in challenging markets through content marketing and brand building.

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