609: The Stadium Model of Entrepreneurship: How to think like a sports franchise to unlock more profit from your business
May 20, 2024
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Vincent Pugliese discusses the Stadium Model of Entrepreneurship, likening businesses to sports franchises. He emphasizes offering various access levels and products to cater to audiences. The episode explores predictable income, multi-income streams, AI integration, and empowering youth with financial education.
Implement the stadium model of entrepreneurship to create multiple income streams around one core idea, attracting and upselling customers for more predictable income.
Instilling financial knowledge in teenagers can better prepare them for adulthood, improving financial literacy and long-term outcomes.
Deep dives
The Stadium Model of Entrepreneurship
Focusing on the stadium model of entrepreneurship involves creating multiple tiers of income streams around one core idea, akin to how sports teams offer various fan experiences at different price points. By niching down and providing valuable content for free, businesses can gradually attract and upsell customers to higher tiers, leading to more predictable income and avoiding burnout from spreading thin across multiple ventures.
Training Kids for Adulthood
The idea of training kids for adulthood by preparing them for investing and property ownership was discussed. By instilling financial knowledge from a young age, teenagers can be better equipped to handle finances and avoid common pitfalls in their 20s, potentially leading to improved financial literacy and better long-term outcomes.
Long-Form Social Media Content
A successful marketing tactic highlighted was focused on long-form written content on social media. By challenging the norm of short, quick-hit posts, businesses can engage audiences at a deeper level, encourage critical thinking, and differentiate themselves in a crowded online landscape, leading to increased engagement and authentic connections.
Your Music and People by Derek Sivers
The book 'Your Music and People' by Derek Sivers was recommended for its unconventional insights on marketing, originally aimed at musicians but applicable to all creative endeavors. The book emphasizes testing different strategies, fostering relationships, and focusing on creativity over quick fixes, providing valuable lessons for standing out in marketing ventures.
What if we looked at our businesses like professional sports teams?
That’s what Vincent Pugliese from Membership Freedom shared, drawing parallels between running a successful business and how sports franchises operate.
Vincent helps people build successful membership sites and communities around topics they care about.
In this episode, Vincent explains the "Stadium Model of Entrepreneurship." This model draws inspiration from how sports franchises operate, offering various levels of access and products to their audience.