Génération Do It Yourself #257 - Ian Rogers - Ledger - Living in the Future: From Pioneering Music Streaming to Crypto and NFTs
May 1, 2022
Ian Rogers, Chef de l'expérience chez Ledger, a notamment travaillé chez Apple Music et LVMH, apportant une expertise unique au croisement de la musique et des nouvelles technologies. Il raconte comment le skateboard a façonné sa résilience et son esprit d'innovation. L'importance des mentors et un focus sur la création de valeur à travers la technologie, y compris les NFTs, sont au cœur de la discussion. Ian partage sa vision passionnée de l'avenir numérique, soulignant la nécessité de sécurité et d'autonomie dans l'univers des cryptomonnaies.
02:40:10
L'importance du mentorat
- Privilégiez le mentorat à l'argent lors du choix d'un emploi.
- Un bon mentor vaut plus que le salaire.
Le skateboard, une école de la vie
- Ian Rogers explique comment le skateboard l'a façonné, notamment sa gestion de l'échec.
- Il compare l'apprentissage d'un trick à l'acquisition de compétences professionnelles.
Skateboard et art solitaire
- Le skateboard est un art solitaire, plus proche de l'écriture que du sport collectif.
- Il est comparable au golf dans sa dimension mentale et individuelle.
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Intro
00:00 • 2min
Le Skate et l'Entrepreneuriat
02:00 • 27min
L'Évolution d'Internet et l'Art du Lien
28:47 • 5min
De la musique à Web3 : Une quête numérique
34:12 • 18min
L'impact des mentors et l'évolution du luxe numérique
51:54 • 24min
L'évolution des marques et des communautés à l'ère numérique
01:16:09 • 5min
Naviguer dans l'univers des NFTs et du Web3
01:20:40 • 17min
Renaissance des Billets et Communautés Numériques
01:37:30 • 5min
La Transformation de l'Industrie Musicale par les NFTs
01:42:50 • 3min
L'Innovation au Coeur des Entreprises
01:46:08 • 26min
La Custodie Personnelle et la Sécurité des Richesses à l'Ère Numérique
02:12:21 • 4min
Le Web 3 et la sécurité numérique
02:16:22 • 8min
Gérer son Temps sur les Réseaux Sociaux
02:23:57 • 8min
Réflexions sur la Vie et Habitudes Culturelles
02:31:52 • 8min
1984
None
George Orwell
Published in 1949, '1984' is a cautionary tale by George Orwell that explores the dangers of totalitarianism.
The novel is set in a dystopian future where the world is divided into three super-states, with the protagonist Winston Smith living in Oceania, ruled by the mysterious and omnipotent leader Big Brother.
Winston works at the Ministry of Truth, where he rewrites historical records to conform to the Party's ever-changing narrative.
He begins an illicit love affair with Julia and starts to rebel against the Party, but they are eventually caught and subjected to brutal torture and indoctrination.
The novel highlights themes of government surveillance, manipulation of language and history, and the suppression of individual freedom and independent thought.
Thinking, Fast and Slow
Daniel Kahneman
In this book, Daniel Kahneman takes readers on a tour of the mind, explaining how the two systems of thought shape our judgments and decisions.
System 1 is fast, automatic, and emotional, while System 2 is slower, effortful, and logical.
Kahneman discusses the impact of cognitive biases, the difficulties of predicting future happiness, and the effects of overconfidence on corporate strategies.
He offers practical insights into how to guard against mental glitches and how to benefit from slow thinking in both personal and business life.
The book also explores the distinction between the 'experiencing self' and the 'remembering self' and their roles in our perception of happiness.
This Is How They Tell Me the World Ends
The Cyberweapons Arms Race
Nicole Perlroth
This book, written by Nicole Perlroth, delves into the secretive world of cyberweapons, exploring the origins of state-sponsored cyberattacks, the evolution of cyberweaponry, and the potential catastrophic consequences of the ongoing cyber arms race.
It includes stories of high-profile cyberattacks like Stuxnet and WannaCry, and discusses the roles of private companies, criminal groups, and individual hackers in this market.
The book is based on years of reporting and hundreds of interviews with current and former government officials, cybersecurity experts, and hackers, and is praised for its engaging and terrifying portrayal of modern global warfare.
The Emperor of All Maladies
A Biography of Cancer
Nessa Carey
Siddhartha Mukherjee
In this book, Siddhartha Mukherjee provides a detailed and engaging history of cancer, from its first recorded cases to the latest treatments and research.
The book delves into the scientific, medical, and social aspects of cancer, making it a compelling read for both medical professionals and the general public.
Beastie Boys Book
Michael "Mike D" Diamond
Adam Horovitz
This book tells the story of the Beastie Boys, starting from their formation as a New York City hardcore band in the late 1970s.
It chronicles their transition from teenage punks to hip-hop stars, including their early collaborations with Russell Simmons and Rick Rubin, the success of their debut album 'Licensed to Ill,' and their subsequent evolution as musicians and social activists.
The book features rare photos, personal anecdotes, exclusive interviews, and contributions from various guest authors, including a mini cookbook by Roy Choi and a musical tour of New York City streets by Luc Sante.
It is a must-read for fans of the Beastie Boys and anyone interested in the early days of hip-hop and the band's significant influence on popular culture.
What Would Google Do?
Jeff Jarvis
In this book, Jeff Jarvis analyzes the success of Google and derives strategies that other businesses can use to thrive in the digital age.
Jarvis outlines 'Google Rules' such as joining networks, giving control to customers, and building business models based on serving niches.
He applies these rules to various industries, including media, retail, manufacturing, and public institutions, providing practical examples and insights for entrepreneurs and leaders.
The book emphasizes the importance of innovation, customer-centric approaches, and adapting to the networked era.
Please kill me
The Uncensored Oral History of Punk
Legs McNeil
Gillian McCain
This book is a comprehensive oral history of the punk movement, capturing the voices of numerous punk figures from the 1960s and 1970s.
It chronicles the scene from its early days with bands like the Velvet Underground and Iggy and the Stooges to the rise of iconic groups such as the Ramones, Blondie, and the Patti Smith Group.
Through hundreds of interviews, McNeil and McCain provide a vivid and unfiltered account of the punk era, including its culture, music, and key personalities.
The Company
A Short History of a Revolutionary Idea
John Micklethwait
Adrian Wooldridge
In 'The Company: A Short History of a Revolutionary Idea', John Micklethwait and Adrian Wooldridge chart the rise of the company as a pivotal force in modern society.
They highlight innovations like limited liability and transferable ownership rights that have enabled companies to rival states in influence.
The book provides a comprehensive history of the corporate form, from its early beginnings to its current global impact.
The KLF
John Higgs
Can I Kick It?
Can I Kick It?
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Jeff Chang
“The older I get, the more I realize how skateboarding shaped who I am.”
Ian Rogers definitely knows how to get out of his comfort zone to land a trick. The switch from innovative music streaming services (Apple Music) to taking luxury brands online (LVMH Group) was a bold one.
A strong believer in growing from discomfort, Ian definitely sees opportunity rather than risk.
One thing is sure, the man knows how to roll with the times without ever losing sight of his passions, from working with The Beastie Boys to collecting NFTs.
Even though he’ll tell you that “being early is the same as being wrong”, Ian is always on the edge of things with a unique sense of timing.
The key to it all? Doing things with conviction and focusing on the future. Faster, better, stronger would be a good soundtrack!
In this episode, Ian shares a few lessons from mentors and his time at Apple Music and LVMH:
- Get really good at saying no to good ideas, so you can get the important things done. (Apple Music)
- Focus on three things that will move the needle. (Tony Belloni, LVMH)
- Back creativity with operational efficiency. (Bernard Arnault, LVMH)
- Tailor your communication strategy to whoever you are trying to reach.
Obsessed with what’s next, Ian is way ahead of us and practically longs for the day his passport will be an NFT.
In this conversation he tries to catch us up on what we’re missing out on, and his latest big leap: Ledger.
If “living in the future is cheating”, as the man himself claims, then he is damn good at it!
TIMELINE:
- 00:15:49 : A career lived on the edge of things at the right moment
- 00:32:28 : Cryptocurrency and digital innovation into a household name like LVMH
- 01:15:43 : NFTs, building ecosystems and their own economy
- 01:53:50 : Using data for big groups
- 02:02:45 : Beats, Apple, LVMH and Ledger
- 02:22:50 : Being online, quitting social media (except for Twitter)
Episodes of GDIY we talked about with Ian:
- #228 - Nicolas Julia - Sorare - Le tsunami français du WEB 3.0 : créer, posséder et échanger du virtuel
- #229 - Frédéric Montagnon - Arianee - Le WEB3 pour se réapproprier Internet
- #243 - Eric Larchevêque - Ledger - Le club secret des crypto millionnaires : bitcoin, transmission, savoir et slowlife
Ian's reading recommendations:
- The Company, A Short History of a Revolutionary Idea, Adrian Wooldridge and John Micklethwait
- The KLF: Chaos, Magic and the Band who Burned a Million Pounds, John Higgs
- Stranger than we can imagine, John Higgs
- Please Kill Me: The Uncensored Oral History of Punk, Legs McNeil
- This is How They Tell me the World Ends, Nicole Perlroth
- The Emperor of All Maladies, Siddharta Mukherjee
Show notes:
- Episode #86 - La Martingale with John Karp on NFTs
- Episode #100 - La Martingale with Jean-Michel Pailhon on NFTs
- “The Solitary Arts” Geoff McFetridge
- The Beastie Boys Book, Michael Diamond & Adam Horowitz, 2018
- CU-SeeMe
- Twitter account : Web3 is going just great
- A Mashiro
- The World According to Punk 6529 - Raoul Pal
- Bright Moments exhibition
- Bandcamp
- PROOF - Kevin Rose Podcast with Matt Kane (Gazers)
- PROOF - Kevin Rose Podcast with Derek Edward Shloss (art collector)
- VeeCon Web3 conference
- The Defiant Ones, 2017
- Supreme skateboard case by LVMH
- David Golberg at Yahoo & Sheryl Sandberg’s late husband
- The Knowledge Project podcast- episode 68 Daniel Kahneman
- Bernard Arnault, LVMH
- Tim Cook, Apple CEO
- Jake Phelps, Thrasher Magazine Editor
- Nicolas Julia, founder of Sorare
- Éric Larchevêque, cofounder of Ledger
- Darius Rucker, Hootie and the Blowfish
- Ian Rogers NFT gallery
Like the music credits? They are composed by Morgan Prudhomme! Contact him at: https://studio-module.com.
Do you want to sponsor Génération Do It Yourself or partner with us? Contact my label Orso Media via this form.
Special thanks to Olivier Le Garlantezec for connecting me with Ian.
If you too want to protect your crypto assets, there is nothing better than a Ledger. Order yours now by clicking here.
You can follow Ian on Twitter : @iancr
Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.