

#19770
Mentioned in 3 episodes
What Would Google Do?
Book • 2011
In this book, Jeff Jarvis analyzes the success of Google and derives strategies that other businesses can use to thrive in the digital age.
Jarvis outlines 'Google Rules' such as joining networks, giving control to customers, and building business models based on serving niches.
He applies these rules to various industries, including media, retail, manufacturing, and public institutions, providing practical examples and insights for entrepreneurs and leaders.
The book emphasizes the importance of innovation, customer-centric approaches, and adapting to the networked era.
Jarvis outlines 'Google Rules' such as joining networks, giving control to customers, and building business models based on serving niches.
He applies these rules to various industries, including media, retail, manufacturing, and public institutions, providing practical examples and insights for entrepreneurs and leaders.
The book emphasizes the importance of innovation, customer-centric approaches, and adapting to the networked era.
Mentioned by
Mentioned in 3 episodes
Mentioned by
Jeff Jarvis as his own book, referencing his views on the internet and human responsibility.


TWiG 801: Human Beans - Meta Stops Fact-Checking, Public Domain 2025
Mentionné par
Clémence Lepic pour son analyse de l'évolution des marchés de masse vers des marchés de niche.


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