#19770
Mentioned in 3 episodes

What Would Google Do?

Book • 2011
In this book, Jeff Jarvis analyzes the success of Google and derives strategies that other businesses can use to thrive in the digital age.

Jarvis outlines 'Google Rules' such as joining networks, giving control to customers, and building business models based on serving niches.

He applies these rules to various industries, including media, retail, manufacturing, and public institutions, providing practical examples and insights for entrepreneurs and leaders.

The book emphasizes the importance of innovation, customer-centric approaches, and adapting to the networked era.

Mentioned by

Mentioned in 3 episodes

Mentioned by Rishad Tobaccowala when recalling interviewing Jeff for the book.
21 snips
Rishad Tobaccowala: Rethinking Work
Mentioned by Jeff Jarvis when referencing the beginnings of advertising on Google.
Perplexity's Comet Browser is Finally Here!
Mentioned by Jeff Jarvis as his own book, referencing his views on the internet and human responsibility.
TWiG 801: Human Beans - Meta Stops Fact-Checking, Public Domain 2025
Mentioned by Jeff Jarvis as his books being sold at City Lights Bookstore.
TWiG 798: Great for Soup! - Veo, Willow, The Onion & Infowars
Mentioned by Jason Howell as one of Jeff Jarvis 's books.
Benchmarks for Mortals
Mentionné par Clémence Lepic pour son analyse de l'évolution des marchés de masse vers des marchés de niche.
#257 - Ian Rogers - Ledger - Living in the Future: From Pioneering Music Streaming to Crypto and NFTs

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