First Principles Part 2: Vidit Aatrey on building a problem-first mindset into Meesho's culture
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Apr 21, 2025 Vidit Aatrey, co-founder and CEO of Meesho, shares insights on building a problem-first mindset in company culture. He discusses his middle-class upbringing and its impact on his work ethic. Vidit emphasizes a unique hiring approach that aligns with the company's mission and the importance of staying customer-focused through initiatives like DICE visits. He delves into the significance of curiosity in leadership and how personal experiences shape his decision-making. Plus, he shares his favorite book recommendations for aspiring entrepreneurs!
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Background Shapes Work Ethic
- Vidit Aatrey credits his middle-class upbringing for humility and a relentless work ethic that shaped his long-term focus.
- He says seeing peers start companies in college gave him the confidence to attempt entrepreneurship.
Rituals Keep Teams Close To Customers
- Meesho uses cultural rituals like DICE visits to keep employees grounded with customers.
- These rituals self-select for people who enjoy on-ground problem solving and stay aligned to the mission.
Swap Slides For Short Written Docs
- Require written documents, not slides, and mandate customer conversations before publishing proposals.
- Use concise docs to force teams to understand and explain the customer problem deeply.
