Design Better Rewind: Jonathan Hoefler: Typography legend on type history, philosophy, and entrepreneurship
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Dec 24, 2024 Jonathan Hoefler, a celebrated typeface designer and founder of Hoefler&Co, shares his journey through typography that has shaped modern design. He discusses the evolution from handwritten calligraphy to digital typefaces, revealing influences that inspired his iconic fonts like Gotham. Hoefler dives into the philosophy behind typography and its relationship to hospitality and entrepreneurship, emphasizing thoughtful design as an inviting experience. He also explores the significance of conservation in the artistic landscape and his emotional transition after selling his foundry.
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Typography's Practical Evolution
- Modern typography's evolution is driven by communication needs, not just aesthetics.
- Key innovations like italics and boldface arose from practical considerations like space efficiency and emphasis.
ATF's Impact on Type Families
- The American Type Founders Company (ATF) in 1892 significantly impacted typography.
- They aimed to organize and standardize typefaces, leading to the concept of type families.
Knockout's Unconventional Design
- Jonathan Hoefler's 'Knockout' typeface family, with its 32 styles, has an unconventional structure.
- There's no central "regular" style; each style stands alone, inviting diverse usage.