Design Better
Rewind: Jonathan Hoefler: Typography legend on type history, philosophy, and entrepreneurship
Dec 24, 2024
Jonathan Hoefler, a celebrated typeface designer and founder of Hoefler&Co, shares his journey through typography that has shaped modern design. He discusses the evolution from handwritten calligraphy to digital typefaces, revealing influences that inspired his iconic fonts like Gotham. Hoefler dives into the philosophy behind typography and its relationship to hospitality and entrepreneurship, emphasizing thoughtful design as an inviting experience. He also explores the significance of conservation in the artistic landscape and his emotional transition after selling his foundry.
01:05:57
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Quick takeaways
- Modern typography is thriving as diverse voices introduce innovative concepts that challenge traditional norms and enrich design expression.
- Jonathan Heffler's journey illustrates the significance of historical understanding and technological evolution in shaping contemporary type design.
Deep dives
The Evolution of Modern Typography
Modern typography is experiencing a renaissance with more diverse voices entering the field than ever before. The industry is witnessing a surge in creativity, leading to innovative ideas, some of which may initially seem unorthodox but can later be revisited as valuable contributions. The speakers highlight that typography today is not only about aesthetics but also about functionality and expression, paralleling the historical evolution of typefaces driven by societal needs. This wave of creativity means that typography's best moments are happening right now, as more designers explore fresh concepts and re-examine discarded ideas.
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