Typography legend Jonathan Hoefler discusses his iconic typefaces, design philosophy, entrepreneurship, and themes like 'Unfinished Business' and 'Conservation and Preservation'. He shares insights on typography evolution, tools for small businesses, conservation efforts in typography, crafting type specimens, and inspirations. Plus, a chance to win a MacBook Air by participating in a listener survey.

Jonathan Hoefler, a celebrated typeface designer and founder of Hoefler&Co, shares his journey through typography that has shaped modern design. He discusses the evolution from handwritten calligraphy to digital typefaces, revealing influences that inspired his iconic fonts like Gotham. Hoefler dives into the philosophy behind typography and its relationship to hospitality and entrepreneurship, emphasizing thoughtful design as an inviting experience. He also explores the significance of conservation in the artistic landscape and his emotional transition after selling his foundry.