Bridger Pennington, an expert in capital raising and fund management, shares powerful insights on attracting high-ticket clients. He reveals the unexpected mindset that helped him compete with giants in the financial sector. Bridger emphasizes the importance of moving past 'small thinking' and details his three keys for building credibility and raising capital effectively. He also dives into the difference between being a CEO and a visionary, offering strategies for entrepreneurs looking to scale their businesses and pitch to investors with confidence.
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volunteer_activism ADVICE
Leverage Word of Mouth Marketing
Word of mouth marketing is extremely powerful for reputation building.
Make people say positive things about you to grow your business organically.
question_answer ANECDOTE
Learning to Raise Capital Independently
Bridger discovered his father's large real estate fund business only in college.
Despite his dad's wealth, the experience of raising capital alone was vital for Bridger's growth.
question_answer ANECDOTE
Results Drive Client Referrals
Bridger focused on results over marketing to boost client referrals.
Delivering high-ticket experiences leads customers to promote your business enthusiastically.
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In 'Expert Secrets,' Russell Brunson provides strategies to help entrepreneurs build a mass movement of people who will pay for their advice. The book is divided into sections that cover creating your personal brand, building a movement, creating belief, and using funnels to convert visitors into lifelong customers. It emphasizes the importance of finding your voice, developing an attractive character, and using story-selling techniques to connect with your audience and drive sales.
In this episode of The Russell Brunson Show, I’m sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable!
If you’ve ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold!
Key Highlights:
Why most entrepreneurs struggle to raise money, and what Bridger did differently
The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms
How to pitch your business to investors (even if you don’t think you’re ready)
Why “small thinking” kills momentum, and how to build a vision people want to fund
Bridger’s 3 keys to raising capital and building credibility fast
What we can learn from the world’s best fund managers, and how to apply it to marketing
The difference between being a CEO and a visionary, and how to grow into that next level of leadership
Whether you’re bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what’s really possible when you step into the founder role!
To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com
The Russell Brunson Show 
