The WARC Podcast Insights from the WARC Awards - Finding new routes to drive growth
Sep 24, 2024
Discover how innovative campaigns are reshaping marketing in unexpected ways. Learn about Lay's approach to empowering farmers against climate change through technology. Explore Vanish's heartwarming 'Me, My Autism and I' initiative, which uses storytelling to challenge norms and raise awareness. Uncover how Sage reinvents B2B connections by focusing on emotional engagement. This insightful discussion reveals valuable lessons from award-winning strategies that blend creativity with effective problem-solving.
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Enter The Right Category Once
- Enter the WARC Walk Awards only once per campaign and pick the right category to maximise effectiveness recognition.
- Submit by Oct 16 for the early bird rate or by Dec 11 for the final deadline.
Tech Secures Supply And Brand Value
- Lay's used satellite and SaaS to tackle climate risk at source and secure its potato supply chain.
- The platform increased yields and reduced risk, creating shared value for farmers and the brand.
Operational Gains Drive Brand Growth
- Lay's set supply-chain KPIs and achieved a 25% yield increase and 50% risk reduction for potato crops.
- These operational gains translated to a 10-point lift in brand preference and an 8% penetration gain.