
Insights from the WARC Awards - Finding new routes to drive growth
The WARC Podcast
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Vanish and Autism: A Campaign of Connection
This chapter explores the 'Me, My Autism and I' campaign by Vanish, developed in partnership with Ambitious About Autism, which creatively challenges laundry advertising norms while raising awareness of autism. Highlighting its strategic impact, the campaign achieved impressive reach and sales lift, showcasing the power of emotional storytelling in marketing.
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