Marketing School - Digital Marketing and Online Marketing Tips

Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy

7 snips
Feb 1, 2024
The podcast covers the emerging trend of pay-per-task models in the software industry, including Intercom and Zapier's shift to this pricing structure. They also discuss the potential impact of AI on the future of work and the economy. Additionally, they share a nifty SEO trick to increase website traffic for free and reflect on the shift in B2B SEO strategies for 2023.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Quick Search Console CTR Fix

  • Go to Google Search Console, open Performance, and sort queries by impressions to find high-impression keywords with low CTR.
  • Insert those keywords into your homepage hero, H1/H2, and meta tags to lift click-throughs and traffic quickly.
ADVICE

Consider Pay-Per-Task Pricing

  • Consider switching software pricing from flat subscriptions to pay-per-task when usage value is discrete and measurable.
  • Use pay-per-task to align customer cost with delivered value and leverage AI to lower marginal costs.
ANECDOTE

Chamath’s 8090 Incubator Example

  • Chamath announced an incubator (8090) promising 80% feature-complete software at a 90% discount using AI and offshore talent.
  • He leverages investments and offshoring to dramatically cut SaaS development costs.
Get the Snipd Podcast app to discover more snips from this episode
Get the app