In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: "Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
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(00:00) Introduction to the topic of pay per tasks
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(00:35) Intercom's shift to a pay per task model
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(01:11) Zapier's introduction of flexible pay per task billing
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(02:30) Chamath's incubator offering 80% feature complete software at a 90% discount
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(04:27) The potential impact of AI on the workforce and economy
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(07:40) SEO trick to increase traffic by optimizing top keywords
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(08:39) Shift in B2B SEO strategies for 2023
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(09:06) Analysis of NP Digital's traffic and revenue growth
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(09:06) SEO services pricing starts at five figures per year
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(09:59) Three to six word phrases drive most qualified leads and generate most revenue
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(12:14) Users are getting specific with search queries
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(13:06) Long-tail search queries drive the most leads
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(13:45) $100 giveaway for writing "marketing is cool" and leaving a review
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(13:52) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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