Sounds Good with Branden Harvey
Being an Imperfect Conscious Consumer
Sep 13, 2021
Laura Wittig, co-founder and CEO of Brightly, discusses the journey of creating an eco-friendly shopping platform after her tech career at Adobe, Amazon, and Google. She emphasizes the importance of being an imperfect environmentalist, encouraging incremental changes like Meatless Mondays. Laura shares optimistic insights about climate progress and the significance of community support in fostering sustainability. The conversation also highlights overcoming challenges in launching a sustainable business during the pandemic and promoting conscious consumer habits.
45:42
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Quick takeaways
- Emphasizing individual actions, the podcast illustrates that small, conscious choices can collectively create significant impacts on climate change.
- The discussion highlights the importance of fostering a supportive community around sustainability by promoting relatable practices rather than critiquing individual choices.
Deep dives
Empowerment Through Conscious Consumerism
Focusing on conscious consumerism can empower individuals to combat climate change by making small, daily choices that accumulate over time. Everyday actions, like opting for organic laundry detergent or practicing Meatless Mondays, reflect the significant impact of consumers collectively choosing sustainable options. This approach contrasts with the challenges of large-scale policies, emphasizing that individual efforts can drive meaningful change. By fostering curiosity about the origins and ingredients of products, individuals can transition into more sustainable habits without feeling overwhelmed.
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