Laura Wittig, co-founder and CEO of Brightly, discusses the journey of creating an eco-friendly shopping platform after her tech career at Adobe, Amazon, and Google. She emphasizes the importance of being an imperfect environmentalist, encouraging incremental changes like Meatless Mondays. Laura shares optimistic insights about climate progress and the significance of community support in fostering sustainability. The conversation also highlights overcoming challenges in launching a sustainable business during the pandemic and promoting conscious consumer habits.