The Game with Alex Hormozi 4. Premium Promotions | $100M Lost Chapters Audiobook
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Nov 14, 2025 Discover the secrets of crafting premium promotions that can skyrocket your business. Learn why high-ticket offers outperform volume models, drawing parallels with the tale of a $50,000 burger. Uncover the requirements for a successful Grand Slam offer and how to strategically start with free or discounted models. Explore the pros and cons of premium pricing, including simpler economics and the need for strong sales skills. Wrap up with tips on making your offers irresistible and when to deploy premium strategies in your business.
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The $50,000 Burger Moment
- Alex recounts a story about a hedge fund manager buying a $50,000 burger and how income scale made it trivial for him.
- That moment taught Alex the power of infinite returns and framed premium pricing as accessible to high-value customers.
High-Ticket Offers Multiply Profitability
- Premium offers let you buy traffic with a much higher lifetime-value per prospect, so you need far less volume.
- A single high-ticket sale can equal dozens or hundreds of low-ticket sales in profit and operational simplicity.
Start With Free Offers Then Upsell Premiums
- Do not start with premium offers if you lack reputation or volume; begin with free or discounted entry offers to prove results.
- Once you demonstrate value, restructure into premium offers or layer them after initial freebies to maximize conversion.
