Scandinavian Product Podcast #30 Building the largest mobile wallet in the Nordics, leading Product through a Merger, the power of simplicity, and more | Ninni Høver (Head of Product, Vipps MobilePay)
Feb 22, 2025
Ninni Høver, Head of Product at Vipps MobilePay, shares insights on leading the largest mobile wallet in the Nordics. She discusses navigating growth through a significant merger and the importance of customer-centric product development. Ninni emphasizes the power of simplicity in strategy and how understanding diverse market needs shapes their offerings. She also covers balancing user convenience and merchant benefits, the emotional dynamics of team changes, and the critical need for adaptable leadership in tech.
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No CPO
- Vipps MobilePay's organizational structure lacks a CPO currently, leading to both opportunities and challenges.
- Ninni Høver, Head of Product for Vipps MobilePay, highlights this unique structure.
Different Markets
- Vipps MobilePay succeeded in Denmark and Norway by prioritizing friend payments and expanding to other payment situations.
- However, their strategy failed in Finland due to different market needs and existing smooth payment alternatives.
Merger Culture
- Acknowledge and address cultural differences during a merger.
- Open communication and transparency can help overcome "us vs. them" mentalities.