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Scandinavian Product Podcast
#30 Building the largest mobile wallet in the Nordics, leading Product through a Merger, the power of simplicity, and more | Ninni Høver (Head of Product, Vipps MobilePay)
Feb 22, 2025
Ninni Høver, Head of Product at Vipps MobilePay, shares insights on leading the largest mobile wallet in the Nordics. She discusses navigating growth through a significant merger and the importance of customer-centric product development. Ninni emphasizes the power of simplicity in strategy and how understanding diverse market needs shapes their offerings. She also covers balancing user convenience and merchant benefits, the emotional dynamics of team changes, and the critical need for adaptable leadership in tech.
50:14
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Quick takeaways
- Simplicity is vital for product success at Vipps MobilePay, enhancing user experience while avoiding complications that may lead to failures.
- The merger between Vipps and MobilePay necessitated navigating cultural differences, fostering trust, and adapting strategies to address diverse market dynamics across the Nordics.
Deep dives
Importance of Simplicity in Product Development
Simplicity is crucial in product development, particularly in the context of Vips MobilePay. The company recognizes that complications in user experience often lead to failures, as evidenced by their unsuccessful attempt to launch a telecom subscription that did not meet user expectations. An emphasis on simplicity also means ensuring that new features or products genuinely enhance usability rather than complicate the process. By consistently focusing on simplicity, Vips aims to improve overall user engagement and satisfaction, which are essential for profitability and growth.
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