Optimal Work Daily - Career, Productivity and Entrepreneurship 1810: [Part 2] User Growth and Engagement: A Hacker Metric by Nir Eyal of Nir And Far on Work Performance
5 snips
Sep 14, 2025 Explore the pivotal role of user engagement in business success and how understanding user behaviors can provide a competitive edge. Discover the art and science behind growth strategies, with insights from companies like Zynga and Instagram. Learn how to harness a single 'hacker metric' for improved performance and motivation, avoiding the distractions of vanity metrics. Additionally, find out how LinkedIn ads can effectively target decision-makers, maximizing marketing efforts. Engage with these concepts for smarter productivity and clearer business objectives.
AI Snips
Chapters
Books
Transcript
Episode notes
Behavior Trumps Distribution For Engagement
- Behavioral insights create sustainable engagement that distribution alone cannot buy.
- Small, cumulative improvements in user behavior produce outsized competitive advantage.
Zynga's Data-Driven Game Tuning
- Zynga used Facebook ads for obvious user acquisition but paired that with deep behavioral tweaks to make games addictive.
- The company collected terabytes daily to tweak dynamics and boost engagement.
You Can't Copy Engagement By Imitation
- You can't replicate another product's engagement by copying visible features alone.
- Without walking the path of user behavior, competitors only throw darts at features.
