
1810: [Part 2] User Growth and Engagement: A Hacker Metric by Nir Eyal of Nir And Far on Work Performance
Optimal Work Daily - Career, Productivity and Entrepreneurship
00:00
The Art and Science of User Engagement and Growth Strategies
This chapter delves into the importance of behavioral insights in developing effective user acquisition and engagement strategies for tech companies. It examines how firms like Zynga, Quora, and Instagram leverage psychological principles and rigorous testing to create highly engaging products, underscoring the necessity of integrating engagement and growth for business success.
Transcript
Play full episode