Optimal Work Daily - Career, Productivity and Entrepreneurship cover image

1810: [Part 2] User Growth and Engagement: A Hacker Metric by Nir Eyal of Nir And Far on Work Performance

Optimal Work Daily - Career, Productivity and Entrepreneurship

00:00

The Art and Science of User Engagement and Growth Strategies

This chapter delves into the importance of behavioral insights in developing effective user acquisition and engagement strategies for tech companies. It examines how firms like Zynga, Quora, and Instagram leverage psychological principles and rigorous testing to create highly engaging products, underscoring the necessity of integrating engagement and growth for business success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app