Make money by capitalizing on existing skills in a unique way.
Avoid hiring freelancers to maintain quality and profitability while running a design agency.
Deep dives
Building a Design Agency Without Employees
Brett Williams runs a successful design agency, DesignJoy, earning $80,000 a month in pure profit. What sets his business apart is his decision to do all the high-quality design work himself, without hiring freelancers or employees. Despite turning away clients and doubling prices to reduce demand, his business continues to thrive.
Key Insights on Running a Successful Design Agency
Williams shares three key takeaways from his experience running a design agency. First, he emphasizes the importance of making money without reinventing the wheel, by capitalizing on your existing skills and offering them in a unique way. Second, he explains why he avoided hiring freelancers, citing challenges in maintaining quality and profitability. Lastly, he discusses the surprising outcome of raising prices, which actually attracted more clients instead of reducing interest.
Navigating Burnout and Prioritizing Mental Health
Williams candidly discusses his personal journey with burnout and mental health. After experiencing rapid growth and working long hours, he reached a breaking point and made the decision to cut back and prioritize his well-being. Now, he works four to five hours a day, has a healthier work-life balance, and enjoys a good living without excessive stress.
Advice for Entrepreneurs Starting Out
Williams offers advice for aspiring entrepreneurs. He suggests that limiting oneself and focusing on acquiring a handful of loyal clients rather than aiming for massive growth can lead to a successful and less stressful business. Additionally, he emphasizes the importance of finding a balance between personal goals and the desire to build a large company, as well as being flexible and open to adapting strategies along the way.
Brett Williams earns $80k/month in pure PROFIT thanks to his subscription design agency, Designjoy. But, there’s something unique about his business… He has no employees!
While most design businesses focus on outsourcing work to freelancers or junior members of the team, Brett focuses on creating high-quality designs. And the best way to ensure that is to just do it himself!
His design work is SO popular, he’s even had to turn off orders in the past to prevent more client sign-ups. And he doubled his prices to reduce interest—which ended up backfiring and actually brought more clients in.
If you’ve ever wanted to learn about launching a successful design agency, you’ll love this episode.
In this conversation, you’ll enjoy 3 BIG things:
How to make tons of money WITHOUT reinventing the wheel
Why Brett has actually AVOIDED hiring freelancers
And how raising your prices can bring you MORE clients instead of less
Enjoy those 3 things… plus a bunch more ear nuggets along the way.
Noah Kagan Presents is sponsored by BetterHelp. Visit www.BetterHelp.com/NOAH today to get 10% off your first month. Noah Kagan Presents is sponsored by Boll and Branch. Get 15% off your first set of sheets when you use promo code NOAH at www.BollAndBranch.com.
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