Noah Kagan Presents

Running an $80K/Month Design Agency with No Employees (Brett Williams of Designjoy)

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Jan 19, 2023
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ANECDOTE

DesignJoy's Success and Downscaling

  • Brett Williams runs DesignJoy, a subscription-based design agency, earning $80,000/month in profit.
  • He works 4-5 hours daily after downsizing from 12-hour days and $160,000/month due to burnout.
ADVICE

Replicating the Model

  • Replicate Brett's model by focusing on marketing and positioning your services effectively.
  • Combine personal branding with a company brand for predictability and trust.
ANECDOTE

Adapting a Business Model

  • Brett's idea wasn't original; he adapted a subscription model from graphic design to higher-tier design services.
  • A Product Hunt launch led to rapid initial success and a five-year journey with long-term clients.
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