Gamecraft

Going Global (Ep. 13)

51 snips
Feb 21, 2024
Discussions on the expansion of gaming in emerging markets like Middle East, Latin America, and Southeast Asia. Insights on the challenges of introducing games in diverse regions and the importance of localization. Exploring the growth potential of Indian gaming market and the regulatory impact on China's gaming industry.
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INSIGHT

Globalization of Gaming

  • The gaming industry has become increasingly globalized over the past 20 years.
  • Emerging markets now account for roughly half of global game revenues.
INSIGHT

Mobile's Impact on Emerging Markets

  • Mobile technology is the primary driver of gaming's expansion in emerging markets.
  • New business models, payment systems, and demographics also play a role.
ANECDOTE

Prescient Prediction

  • Mitch Lasky and Michael Marchetti predicted the mobile gaming boom in 2004.
  • They argued that mobile internet growth would drive game adoption.
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