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Going Global (Ep. 13)

Gamecraft

00:00

Overcoming Payment Challenges in Emerging Markets

Exploring the hurdles faced in introducing games and e-commerce to emerging markets where traditional banking and credit options are limited, highlighting innovative solutions such as using cell phone minutes or local payment systems to facilitate transactions. The chapter also touches upon the role of middleware platforms like Exola in bridging the gap for Western publishers entering diverse markets.

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