We’ve all dreamt of quitting our bland corporate jobs to buy a hotel in Costa Rica… well, today’s guest did that.

After leaving a private equity career in San Francisco, Bill Graf traded suits for surf towns and founded Onda, a hospitality brand in Costa Rica that blends the style of a boutique hotel with the social energy of a hostel.

You’ll learn:

How to uncover hidden opportunities in small hotels that big players ignore
What U.S. investors should know about buying real estate in Costa Rica
His unique strategy for keeping his properties full year-round

This episode is a blueprint for spotting opportunities where others see risk… and will certainly have you daydreaming by the end of it!

Follow along with The Hotel Investor Playbook to discover how to invest in hospitality assets the right way.

About Bill

William “Bill” Graf is the founder and CEO of ONDA, a hospitality collective in Costa Rica that blends boutique hotel comforts with the social energy of a hostel. A former investment banker and private equity professional, Bill left Wall Street in 2016 to travel the world, visiting over 50 countries and experiencing firsthand the challenges of inconsistent accommodations. Inspired to create a better model, he launched ONDA to deliver reliable, community-driven stays in lifestyle destinations where major hotel brands won’t go. Today, Bill is building ONDA into a global hospitality brand focused on culture, connection, and transformational guest experiences.

Connect with Bill

Website: www.stayonda.com

LinkedIn: linkedin.com/in/williamgraf

Instagram: @billygoat_graf and @findyouronda

Connect with Mike and Nate:

Invest with Mike & Nate: malama-capital.com/invest
Submit a deal: https://www.malama-capital.com/deal-submission
Instagram: @the_hotel_investor_playbook
Contact Us: info@hotelinvestorplaybook.com

From Corporate Grind to Pura Vida: Building ONDA, a Lifestyle Hotel Brand in Costa Rica | Bill Graf E52