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Bill Graf
Founder and CEO of ONDA, a hospitality collective in Costa Rica blending boutique comforts with hostel social energy; former investment banker and private equity professional who left finance to build a lifestyle hotel brand.
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14 snips
Oct 7, 2025
• 59min
Building a Lifestyle Hotel Brand in Costa Rica | Bill Graf E52
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Bill Graf, former investment banker turned founder and CEO of ONDA, shares his inspiring journey of trading Wall Street for a boutique hotel brand in Costa Rica. He discusses uncovering hidden opportunities in small hotels and the unique challenges of buying real estate abroad. Bill offers insights on keeping properties full year-round through innovative strategies and the advantages of investing in Latin America. His vision for ONDA blends the social energy of hostels with boutique comforts, making it a game-changer in the hospitality sector.
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