

Laura Zander Named Her Exit Price
Aug 5, 2025
Laura Zander, former CEO of Jimmy Beans Wool and now chief brand officer of Local Crafts Group, shares her journey of selling her successful yarn business at the right price. She reveals how she strategically networked potential buyers and the emotional challenges tied to the sale. Alongside her, Jennifer Kerhin, CEO of SB Expos and Events, discusses an unexpected personal crisis as her home caught fire. Their stories highlight resilience, the importance of financial health, and the vital role of community support during tough times.
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Stressful Business Sale Journey
- Laura Zander and her husband sold Jimmy Beans Wool for their exact desired price after 22 years.
- The process was extremely stressful, likened to an ultra marathon on a roller coaster with malaria.
Cultivate Buyer Relationships Early
- Cultivate relationships with potential buyers long before selling your business.
- Consistently remind them of your business value for future opportunities.
Know Your Business Value Intuitively
- Laura knew her business's value intuitively over many years without a formal valuation.
- She set a firm exit price and was willing to wait for the right offer.