

Impersonation Scams: How Retailers Fight Back
7 snips Jun 24, 2025
Impersonation scams are on the rise, with fraudsters posing as major retailers like Amazon and Microsoft. Innovative strategies are being employed by retailers to combat these threats, including shutting down scam numbers and monitoring gift card activities. The podcast highlights the significance of training employees to recognize potential victims and showcases the collaboration with law enforcement. Insights gained from an insider expert reveal vital tactics for both companies and consumers to counteract these deceptive schemes.
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Brands Most Impersonated in Scams
- Impersonation scams target major brands like Amazon and Microsoft, primarily for gift card and banking fraud.
- Fraudsters exploit trust in recognizable brands to trick victims into buying gift cards or sharing sensitive info.
Shut Down Scam Numbers & Websites
- Build strong relationships with phone carriers and search engines to quickly take down scam numbers and fake websites.
- Coordinate with your legal and marketing teams to protect your brand's online presence and reputation.
Train Staff to Spot Scam Victims
- Train store employees to recognize common scam stories and suspicious high-value gift card purchases.
- Use data like age ranges and purchase history to spot potential scam victims before fraud happens.