Coffey & Code Tech Meets Vision: Innovator Joseph Kirk’s Real Estate Insights
Oct 7, 2025
Joseph Kirk, a seasoned real estate strategist with Lake Sotheby's, shares his journey of merging technology with a strong business vision. He emphasizes the vital role processes play in achieving efficiency and how client experience remains his guiding principle. Joseph discusses his innovative philosophy of transitioning users from zero to one, using AI to deepen client relationships, and the potential of VR home tours. He also underscores the importance of leveraging networks and advocating for simplicity in solutions.
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Prioritize Process Before Tools
- Prioritize processes, systems, and technology to create efficiency and reclaim time for family or growth.
- Use CRMs and repeatable systems only when they align with your real business needs and vision.
Match Tools To Vision And Strengths
- Align tools to your vision and strengths instead of chasing every shiny technology trend.
- Optimize what you do well to become world-class rather than fixing weaknesses first.
Assess People First, Then Software
- Assess team members individually for personality, tech comfort, and pain points before selecting tools.
- Use assessments and a scoring matrix to pick software that meets ~80–90% of business priorities.
