The Deep End by ODF
Lessons from the Journey to Building a Product Customers Want with Max Greenwald of Warmly
Oct 27, 2023
In this episode of The Deep End, Max Greenwald, co-founder of Warmly, shares the mistakes and lessons learned on the journey towards building a product that customers love. Topics discussed include communicating changes to investors and teammates, avoiding the sunk cost fallacy, working with initial design partners, and more.
21:46
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Quick takeaways
- The importance of user validation and prioritizing provable ROI when building a successful business through pivots and iterations.
- The need for alignment between founders and investors in terms of long-term vision and the importance of open conversations and presenting facts when communicating changes in direction.
Deep dives
Finding the Right Idea
Max Greenwalt, co-founder of Warmly, shares his journey of exploring multiple ideas before landing on the one that works. From starting with a 'Tinder for co-founders' concept to several other iterations, they finally found Warmly, a platform that helps businesses generate warm leads and boost sales.
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