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Joining me in the deep end is Max Greenwald — co-founder of Warmly a startup that helps businesses turn warm leads into sales. The company recently announced their series A.

I’ve known Max for years and watched the Warmly journey unfold — Max even met his co-founder Alan through ODF.

Warmly’s path has not been a straight line. This conversation with Max is candid. He shares the mistakes and lessons learned on the journey towards building a product that customers love.

This might be one of the most useful episodes we’ve recorded on the deep end in terms of giving actionable guidance for founders.

In this episode, we discuss how to communicate changes in direction to investors and teammates, how to avoid the sunk cost fallacy, how to work with initial design partners, and much more.