S3 | Ep 40 | Value-First Mindset; Breaking Organisational Silo's with Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley
Mars Rigley focuses on building a generative AI strategy that prioritizes value and complexity, aligned with business goals and promoting responsible AI usage.
To break down silos, Mars Rigley emphasizes building adaptable, interoperable, and interconnected technology solutions while incorporating a team-first mindset and focusing on change management and cultural shift.
Deep dives
Building an Adaptive Op Model and Prioritizing Value with Generative AI
At Mars Rigley, the focus is on building a generative AI strategy that encompasses the framework of do things, do things better, and do better things. This strategy helps prioritize value and complexity, ensuring that the use of generative AI is aligned with business goals. Responsible usage of AI is a top priority, with a strong emphasis on removing biases, promoting diversity and inclusion, ensuring transparency and privacy, and practicing ethical data collection. Mars Rigley collaborates with technology providers and NGOs to develop responsible AI practices and is committed to constantly evolving in this area.
Breaking Down Silos and Fostering a Team First Mindset
To break down silos, Mars Rigley emphasizes building technology solutions that are adaptable, interoperable, and interconnected. Their approach is to think in terms of a team first mindset, ensuring that the tools and capabilities are accessible and useful for sales associates and other users, considering their perspective and needs. Organizational culture and change management play a vital role in breaking down silos, with training and upskilling programs being key drivers of cultural change. Mars Rigley also focuses on incorporating digital capabilities into existing processes to enable a more integrated and collaborative approach.
Value Realization: Mindset and Culture Change
Mars Rigley places a strong emphasis on a value first mindset, which involves prioritizing value creation over cost reduction, embracing a profit center rather than a cost center approach. This requires a clear understanding of the organization's vision and goals, as well as aligning analytics efforts with business problems and outcomes. Mars Rigley recognizes the importance of change management and training in driving a cultural shift towards a value first mindset. They have dedicated change management and HR teams that work on upskilling associates and creating a data-driven culture throughout the organization.
Build to Adapt: Creating an Op Model for Value Realization
Mars Rigley adopts a 'build to adapt' approach in developing their data analytics solutions, focusing on agility and ownership of intellectual property. This involves building solutions in a white box model that can easily incorporate new data sources, ensuring interoperability for different functions, and thinking in terms of interconnected systems. The aim is to anticipate and adapt to changing business needs and to be flexible in implementing new technologies. Mars Rigley recognizes the need to balance investment in tools and capabilities with investment in change management and cultural change to effectively realize the value of their data analytics efforts.
In Episode 40 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley, where they discuss how to create a value-first mindset to break down organisational silo’s, which includes;
Creating a single source of truth
The ‘one-demand’ mindset
How the concept of Ikigai led him to Mars
How to understand, identify and prioritise business problems that add value
Moving from reducing costs to creating profit and growth
The importance of building relationships with functional leaders
The 70, 20, 10 principle which dictates where investment and resource is directed
Being “value-driven” despite the hype of being “data-driven”
What constitutes value
The concept of the 'balance scorecard' to create KPI’s that generate value
The story of the Honduran Bridge and the relationship with Data Products
White Box Building and Interoperability
Investing in Change Management
Why value-realisation is a team sport
Why you need to build to adapt not build to last to break down silos
Building a Gen AI Operating Model that drives a value-first approach
The Gen AI Framework; do things, do things better and do better things
The learnings of a 20+ year career of working at giants like Coca-Cola and Mars
The importance of challenging the status quo
Why you should be a Gazelle and not a Lion!
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