3min chapter

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S3 | Ep 40 | Value-First Mindset; Breaking Organisational Silo's with Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley

Driven by Data: The Podcast

CHAPTER

The Importance of Iki-Guy in Data Analytics

The one demand team that you are leading an in charge of from a data analytics perspective is to effectively try to provide the single source of truth. I've heard you talk about the story or the concept of, forgive me, I'm going to butcher how you pronounce this now, but is it Iki-guy? Is that right? You can never trust them. Okay. So yeah, I think that's another that you've talked about when we spoke offline and kind of gave me the overview of it and why you think it's important.

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