Transforming Screen Time into Learning Time with Nurture

Sep 30, 2025

Guest

Musa Roshdy

Guest

Join creative powerhouses Scott and Julie Stewart, co-founders of Nurture, alongside entrepreneur Roger Egan and learning expert Musa Roshdy. They discuss transforming screen time into active learning through storytelling and humor, creating immersive experiences where kids become heroes. Discover how AI personalizes engagement and why beloved characters can enhance learning. They challenge the notion that fun and education can’t coexist, aiming to foster future-ready skills in children—all while ensuring play remains an integral part of learning.

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ANECDOTE

Child Becomes The Story's Hero

Julie describes Nurture as an app where characters call the child to ask for help and the child becomes the story's hero.
The child's creations persist in the story, making the experience highly immersive.

INSIGHT

Story As The Core Learning Engine

Scott argues story is the core mechanism to communicate and engage young children in learning.
Allowing kids to influence the narrative makes learning feel meaningful and helps it stick.

INSIGHT

MCP Enables Iterative, Contextual Stories

Julie frames the Model Context Protocol (MCP) as a way to keep memory and context so AI interactions can iterate like live teaching.
MCP lets creators refine content quickly based on real child engagement data.

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Julie Stewart and Scott Stewart, award-winning creators behind global children’s shows for Disney, Netflix, and Sesame Workshop, co-founded Nurture with serial entrepreneur Roger Egan, former CEO of RedMart, and learning expert Musa Roshdy, a Minerva University alum and advisor at Transcend Network, to build future-ready skills through immersive play.

💡 5 Things You’ll Learn in This Episode:

How Nurture turns screen time into active learning
Why story and humor drive deeper engagement
How AI enables adaptive, personalized play
The power of using beloved characters for learning
Why fun and learning should never be separate

✨ Episode Highlights:
[00:01:00] Julie Stewart on kids becoming heroes inside immersive stories
[00:02:30] Roger Egan’s shift from e-commerce to early childhood learning
[00:09:30] Scott Stewart on humor and engagement as core learning tools
[00:16:00] Julie Stewart on AI and the Model Context Protocol for storytelling
[00:24:00] The team debates AI tutors with personality vs. personality-free chatbots
[00:33:00] Musa Roshdy on preventing “learned helplessness” from childhood
[00:45:00] Nurture’s strategy to partner with iconic children’s brands
[00:50:00] Breaking the taboo that fun and learning can’t coexist

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🎉 Presenting Sponsor/s:

This season of Edtech Insiders is once again brought to you by Tuck Advisors, the M&A firm for EdTech companies. Run by serial entrepreneurs with over 30 years of experience founding, investing in, and selling companies, Tuck believes you deserve M&A advisors who work as hard as you do.

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