
Transforming Screen Time into Learning Time with Nurture
Edtech Insiders
Home-First Product with Classroom Potential
Alex asks if Nurture will work with schools; Roger says product is home-focused but teachers could adopt it and influence families.
Julie Stewart and Scott Stewart, award-winning creators behind global children’s shows for Disney, Netflix, and Sesame Workshop, co-founded Nurture with serial entrepreneur Roger Egan, former CEO of RedMart, and learning expert Musa Roshdy, a Minerva University alum and advisor at Transcend Network, to build future-ready skills through immersive play.
💡 5 Things You’ll Learn in This Episode:
- How Nurture turns screen time into active learning
- Why story and humor drive deeper engagement
- How AI enables adaptive, personalized play
- The power of using beloved characters for learning
- Why fun and learning should never be separate
✨ Episode Highlights:
[00:01:00] Julie Stewart on kids becoming heroes inside immersive stories
[00:02:30] Roger Egan’s shift from e-commerce to early childhood learning
[00:09:30] Scott Stewart on humor and engagement as core learning tools
[00:16:00] Julie Stewart on AI and the Model Context Protocol for storytelling
[00:24:00] The team debates AI tutors with personality vs. personality-free chatbots
[00:33:00] Musa Roshdy on preventing “learned helplessness” from childhood
[00:45:00] Nurture’s strategy to partner with iconic children’s brands
[00:50:00] Breaking the taboo that fun and learning can’t coexist
😎 Stay updated with Edtech Insiders!
- Follow our Podcast on:
- Sign up for the Edtech Insiders newsletter.
- Follow Edtech Insiders on LinkedIn!
🎉 Presenting Sponsor/s:
This season of Edtech Insiders is once again brought to you by Tuck Advisors, the M&A firm for EdTech companies. Run by serial entrepreneurs with over 30 years of experience founding, investing in, and selling companies, Tuck believes you deserve M&A advisors who work as hard as you do.
Innovation in preK to gray learning is powered by exceptional people. For over 15 years, EdTech companies of all sizes and stages have trusted HireEducation to find the talent that drives impact. When specific skills and experiences are mission-critical, HireEducation is a partner that delivers. Offering permanent, fractional, and executive recruitment, HireEducation knows the go-to-market talent you need. Learn more at HireEdu.com.
Every year, K-12 districts and higher ed institutions spend over half a trillion dollars—but most sales teams miss the signals. Starbridge tracks early signs like board minutes, budget drafts, and strategic plans, then helps you turn them into personalized outreach—fast. Win the deal before it hits the RFP stage. That’s how top edtech teams stay ahead.