Beyond The Prompt - How to use AI in your company

Why your organization needs to embrace AI—Or get left behind, with Brad Anderson

Feb 5, 2025

Brad Anderson, President of the product group at Qualtrics, discusses the urgent need for organizations to embrace AI to stay relevant. He emphasizes the transformation from a 'know-it-all' to a 'learn-it-all' mindset as key to cultural shifts. The importance of daily AI engagement across teams is highlighted, along with creating safe spaces for experimentation like hackathons. Anderson explores how generative AI and synthetic data can revolutionize customer interactions, propelling companies to new heights.

01:11:28

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Episode guests

Brad Anderson

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Episode notes

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Quick takeaways

Embracing a learn-it-all mindset, as advocated by Satya Nadella, is crucial for fostering cultural transformation within organizations.

Daily engagement with AI tools by all employees is essential for fostering understanding, integration, and innovation in the workplace.

Creating safe spaces for AI experimentation, such as hackathons, encourages adoption and empowers teams to upskill effectively.

Deep dives

Pioneering Data Utilization with AI

The evolution of Qualtrics has emphasized not only traditional surveys but also the importance of unstructured and unsolicited data in driving insights. By harnessing machine learning techniques such as natural language understanding (NLU) and natural language processing (NLP), organizations can glean valuable information from customer interactions without requiring formal survey participation. This shift towards analyzing vast amounts of unsolicited data has produced significant growth in usage and revenue for companies utilizing these advanced capabilities. Organizations can now transform how they serve their customers by effectively acting on this newfound information.

Intro

2min

Transforming Leadership in the AI Era

19min

Navigating Innovation Horizons in Technology

5min

Fostering a Culture of Innovation

31min

Transforming Insights Through AI

6min

Transforming Customer Feedback: From NPS to Conversational Insights

3min

Driving Behavioral Change in AI Adoption

2min

Maximizing Value from Existing Outputs through AI Integration

4min

Key Takeaways:

Learn-it-all beats know-it-all – Brad Anderson highlights how adopting a learn-it-all mindset, inspired by Satya Nadella, drives cultural and organizational transformation.
AI adoption starts with action – Every individual in a company must engage with AI daily to foster understanding and integration.
Innovation requires safe spaces – Creating environments for AI experimentation, such as hackathons and playgrounds, is essential for encouraging adoption and upskilling teams.
You get what you measure – Brad emphasizes the importance of tracking AI engagement metrics to identify areas for improvement and sustain momentum.
AI will redefine organizations – From generative AI to synthetic data, Brad explores how AI fundamentally transforms how businesses operate and serve their customers.

Qualtrics' website: Qualtrics XM: The Leading Experience Management Software
Claude.ai: Claude
NotebookLM: Google NotebookLM | Note Taking & Research Assistant Powered by AI
ChatGPT: ChatGPT

00:00 Introduction to Qualtrics and Brad Anderson
00:21 From Surveys to AI: The Evolution of Qualtrics
01:41 Lessons from Satya Nadella
03:48 Building a Customer-Centric Culture
06:51 Adopting AI in Business
13:29 Upskilling for AI Integration
22:15 Organizing for Innovation
27:13 AI Summits and Hackathons at Qualtrics
36:42 ChatGPT Obsession
37:19 Notebook LM and Team Alignment
38:57 Innovation and Unexpected Wins
40:42 Using AI in Negotiations
44:18 The Future of AI and Large Language Models
45:25 Driving AI Adoption
48:47 The Rapid Growth ofAI
56:42 AI-Powered Surveys at Qualtrics
01:01:13 Generative AI and Feedback Mechanisms
01:05:54 Wrap-Up and Key Takeaways

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

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