Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold 🟡Top OFFERS Right Now! Business-Consumer-Non-Profit 🟡 Jay is Annoyed! Ask Us ANYTHING ❓ | Ep. 401
16 snips
Aug 27, 2025 Discover why the typical tactics of urgency and discounts are falling flat this Q4. Learn how tweaks in B2B content can boost downloads significantly. Jay reveals the effectiveness of messaging like 'prices will rise' for consumer offers. Nonprofits are encouraged to be transparent about rising costs in their appeals. Plus, enjoy a humorous take on sports, with Jay declaring baseball as possibly the most boring sport, while sharing funny tailgating stories.
AI Snips
Chapters
Transcript
Episode notes
Make Content About 2026
- Do create B2B content titled for 2026 to boost downloads and webinar signups significantly.
- Use year-specific titles like "2026" to increase download rates by ~30% and webinar registrations by ~25%.
Use Listicles And Toolkits
- Try using listicles, toolkits, cheat sheets, and playbooks instead of generic guides to improve engagement.
- Label content creatively (toolkit, cheat sheet, playbook) to perform better than standard "guide" formats.
Leverage The Word "Trend"
- Note that the word "trend" in titles lifts engagement because people want to know what's changing.
- Including "trend" can boost engagement by about 15% per World Data Research.