Strategic Marketing Insights and Playful Branding Discussions

Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won’t cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what’s actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time.

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Best Moments:

(01:27) Why adding 2026 to your B2B content titles instantly lifts results

(03:15) Listicles, toolkits, and playbooks outperforming standard “guides”

(04:10) Using the word “trend” for a 15% engagement boost

(05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers

(06:30) Nonprofits should be upfront about rising costs in Q4 appeals

(08:15) Sports are too long and baseball is impossible to defend

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