Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won’t cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what’s actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time.
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Best Moments:
(01:27) Why adding 2026 to your B2B content titles instantly lifts results
(03:15) Listicles, toolkits, and playbooks outperforming standard “guides”
(04:10) Using the word “trend” for a 15% engagement boost
(05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers
(06:30) Nonprofits should be upfront about rising costs in Q4 appeals
(08:15) Sports are too long and baseball is impossible to defend
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
