In Focus by The Hindu In Focus-Weekend | Coffee Blues: Will Record Price Surges Hurt Our Daily Fix?
Aug 31, 2025
Divya Jaishankar, founder of a specialty café in Chennai and a master roaster, dives into the world of coffee amid soaring global prices. She discusses the intricate journey of coffee from farm to cup, highlighting the challenges farmers face due to climate change. The conversation covers how rising costs could turn beloved brews into luxuries and explores alternative options like chicory. Divya also shares insights on emerging cafe culture as social hubs and offers tips for enjoying coffee while managing expenses.
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From New York To Roastery
- Divya Jaishankar began roasting coffee in New York searching for an authentic South Indian filter cup that reminded her of home.
- Her personal quest led her to learn sourcing, roasting and the long value chain from estate to cup.
A Year To Make A Cup
- Coffee production is a year-long cycle from flowering to roasted bean and each season brings different challenges.
- Understanding estate life reveals how precious each cup of coffee truly is.
Climate And Supply Drive Prices
- Global coffee prices have surged mainly because climate change is causing unpredictable rains and droughts in major producers like Brazil and Vietnam.
- This supply uncertainty, combined with rising demand, drives market volatility and higher prices.