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In Focus-Weekend | Coffee Blues: Will Record Price Surges Hurt Our Daily Fix?

In Focus by The Hindu

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Rising Coffee Prices and Changing Consumer Dynamics in India

This chapter explores how rising coffee prices are affecting legacy brands in India, with a focus on middle-class, price-sensitive consumers. It highlights the strategies that South Indian filter coffee brands are employing, such as offering diverse blends and grades to meet varying budgets amid changing market dynamics.

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