SPOS #911 – Jay Baer On Winning With Speed

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Dec 24, 2023

Renowned business author and marketing expert, Jay Baer, discusses the importance of speed in business, the concept of speed in relation to collectibles and brands, bridging the gap between businesses and customers, and the introduction of his book 'Time to Win'. They also explore the format and potential of the mini book, as well as the differences between B2B and B2C influence.

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Introduction

00:00 • 2min

The Importance of Speed in Business

01:33 • 16min

Speed and Collectibles

17:28 • 13min

Bridging the Gap Between Businesses and Customers

30:20 • 14min

Introducing the 'Time to Win' Book

44:23 • 2min

Discussion on the Format and Potential of the Mini Book

46:04 • 2min

B2B vs B2C Influence

47:54 • 13min

Welcome to episode #911 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #911. Renowned business author, marketing expert and old friend, Jay Baer, has carved a unique niche in the business world, combining a sharp research spirit with a deep understanding of customer experience and marketing. Jay is a 7th-generation entrepreneur, and has founded five companies. During that time he has authored seven business books, contributing significantly to the literature on marketing and customer experience. His expertise as an author has made him a New York Times best-selling writer. His role as a trusted business growth advisor extends to over 700 brands, including 40 Fortune 500 companies, underlining his influence in shaping modern marketing strategies. As a Hall of Fame keynote speaker and emcee, Jay has delivered thousands of presentations globally. His ability to engage and inspire audiences is well-recognized... and he is a hoot to watch. Jay started off as a direct mail specialist, followed by roles in government and environmental services. His early interaction with the internet led to the creation and sale of multiple digital marketing and customer experience companies, including Convince & Convert. Co-creator and co-host of the Social Pros podcast, Jay has been instrumental in delivering enterprise social media strategies through this platform. The podcast's recognition as the best marketing podcast in the 2022 Content Marketing Awards is a testament to this. Jay's latest book, The Time To Win, is a reflection of his continued commitment to providing deep insights into customer service, customer experience, and digital marketing. This new book (based on original research) is the complete guide to exceeding customers’ need for speed. If that were not enough, Jay is also one of the world’s top tequila educators and influencers, including live tequila tastings at corporate events. Enjoy the conversation...

Running time: 1:00:48.
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This week's music: David Usher 'St. Lawrence River'.