In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Buy Back Your Time is a definitive guide for entrepreneurs at every level, teaching them how to scale their business quickly while avoiding burnout. The book introduces the 'Buy Back Principle,' which emphasizes hiring people to do repetitive and low-value tasks, allowing entrepreneurs to focus on high-value activities that bring energy and fulfillment. Dan Martell provides practical steps, frameworks like the 'replacement ladder' and 'DRIP matrix,' and strategies for outsourcing, automation, and prioritization to enhance both professional and personal life. The book is structured around key frameworks and tools, making it a valuable resource for entrepreneurs looking to achieve a better work-life balance and build a thriving business empire.
Are you ready to discover the secret to landing $200K+ clients through LinkedIn DMs—and scaling your recruiting business to nearly $900K in your very first year?
If you’re a recruiter, agency owner, or anyone trying to break through the noise of today’s competitive talent market, you know how tough it is to win high-value clients, stand out online, and keep your pipeline full. In this episode of The Elite Recruiter Podcast, host Benjamin Mena sits down with recruiting powerhouse Katherine Jerald, who reveals exactly how she generated $885,000 in her first year of business—leveraging LinkedIn, a strong personal brand, and relentless hustle. Whether you’re just launching your firm or looking to scale bigger, Katherine’s journey offers actionable inspiration and proven methods to help you rewrite your own recruiting success story.
Here’s what you’ll walk away with after listening:
- Understand how to use LinkedIn DMs as a direct path to landing monster deals—including Katherine’s step-by-step approach that turned a single message into $261,000 of billings in under seven months.
- Gain insights from Katherine’s path of overcoming adversity, rebranding herself after personal and professional setbacks, and confidently building a business that aligns with her values and ambitions.
- Get a blueprint for tracking metrics, mastering client development calls, and leveraging conferences, podcasts, and accountability groups to separate yourself from the average recruiter and drive record-breaking growth—even in uncertain times.
Don’t miss out on the practical techniques, hard-won mindset shifts, and real-world stories that can skyrocket your own recruiting career—tap play on this episode and start turning your next LinkedIn DM into a six-figure win!
This episode is brought to you by Remote Assistants https://www.remoteassistants.ai/ – the go-to partner for recruiters who are done wasting time on operations, sourcing, or marketing.
Their Remote Assistants are pre-vetted and fully trained for an entire 4 months. We’re talking sourcing, candidate follow-up, backend automation, marketing support – all the things that pull you away from actually growing your business.
So if you’re serious about scaling your agency, and want to buy back your time with real, plug-and-play talent – go to www.remoteassistants.ai and get matched in under 48 hours.
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YouTube: https://youtu.be/YvVYaWn6Znc
Follow Katherine Jerald on LinkedIn: https://www.linkedin.com/in/katherinejerald/
With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/
Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/
Benjamin Mena Instagram: https://www.instagram.com/benlmena/
The Elite Recruiter Podcast 
