

Have marketers made Marx surplus to requirements?
12 snips Oct 2, 2024
Phil, a marketing expert, grapples with Marx's idea of surplus value while discussing how brand perception impacts pricing, particularly luxury goods like Gucci handbags. He argues that modern marketing creates value beyond labor costs. Steve counters with the relevance of Marx's theories, highlighting the disconnect between consumer perceptions and true production value. They delve into the implications of income disparities in capitalism, exploring who really benefits from surplus value in today’s economy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Marx, Labor, and Luxury Goods
02:29 • 14min
Exploring Exploitation and Hierarchy in Modern Capitalism
16:16 • 2min
Navigating Value and Self-Promotion in Marketing
18:41 • 2min
Marx's Surplus Value and Modern Capitalism
20:39 • 15min
Exploring Marx's Insights on Capitalism and Income Dynamics
35:28 • 4min