Debunking Economics - the podcast

Have marketers made Marx surplus to requirements?

12 snips
Oct 2, 2024
Phil, a marketing expert, grapples with Marx's idea of surplus value while discussing how brand perception impacts pricing, particularly luxury goods like Gucci handbags. He argues that modern marketing creates value beyond labor costs. Steve counters with the relevance of Marx's theories, highlighting the disconnect between consumer perceptions and true production value. They delve into the implications of income disparities in capitalism, exploring who really benefits from surplus value in today’s economy.
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