14min chapter

Debunking Economics - the podcast cover image

Have marketers made Marx surplus to requirements?

Debunking Economics - the podcast

CHAPTER

Marx, Labor, and Luxury Goods

This chapter explores the historical context of Marx's economic theories through personal anecdotes and modern examples, particularly focusing on the role of labor and production in profitability. It contrasts consumer perceptions of luxury items, such as Gucci handbags, with everyday commodities, emphasizing the significant impact of marketing costs on pricing strategies and consumer behavior. Furthermore, the chapter critiques traditional economic frameworks, examining their relevance in today's interconnected market and the complexities of value chains in luxury goods production.

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