The Impact of Changing Content Consumption

The podcast discusses the significant shift in how children and young people consume media, transitioning from passive viewers to active participants. The panel emphasized the rise of participatory media platforms like YouTube and Roblox, which allow kids not just to watch content but to create and share their projects. This shift necessitates a new approach to storytelling and brand development, moving away from traditional broadcasting models towards diverse, engaging, and interactive formats. By embracing this participatory culture, creators can better connect with their audience and adapt to their evolving expectations.