Kids Media Club Podcast
Kids Media Club Podcast : the download on the MIP
Oct 31, 2024
The hosts share their experiences at MIP and explore the industry's mood amidst challenges. They dive into the rise of platforms like Roblox and the impact of YouTube on monetization strategies. The discussion highlights successful transitions from traditional media to digital realms and emphasizes the powerful influence of new media figures like the Sidemen and Mr. Beast. They also address the urgent need for collaboration and engagement with young audiences to navigate the shifting dynamics of children's media.
43:23
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Quick takeaways
- The podcast underscores the need for the children's media industry to innovate monetization strategies amid shifting consumption patterns and market challenges.
- Participants discuss the transformative role of AI in content production, highlighting the need to balance technology with human creativity for storytelling.
Deep dives
The Impact of Changing Content Consumption
The podcast discusses the significant shift in how children and young people consume media, transitioning from passive viewers to active participants. The panel emphasized the rise of participatory media platforms like YouTube and Roblox, which allow kids not just to watch content but to create and share their projects. This shift necessitates a new approach to storytelling and brand development, moving away from traditional broadcasting models towards diverse, engaging, and interactive formats. By embracing this participatory culture, creators can better connect with their audience and adapt to their evolving expectations.
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