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6min chapter
Kids Media Club Podcast : the download on the MIP
Kids Media Club Podcast
Evolving Dynamics of Audience Power
This chapter explores the growing influence of new media figures like the Sidemen and Mr Beast, showcasing how their vast followings allow them to break into various entertainment sectors. It highlights the importance of fandom engagement and challenges faced by traditional media networks in connecting with audiences, while advocating for a shift in financial focus towards content creation.
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