Ep 381: Helping Clients Go Beyond The Plan To Actually Implement As A Fractional Financial Behavior Officer with Ashley Quamme
Apr 16, 2024
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Ashley Quamme, expert in psychology and couples therapy, discusses her work as a Fractional Financial Behavioral Officer helping clients implement financial plans. She emphasizes understanding clients' money behaviors, navigating emotional challenges in financial relationships, and the importance of assessing money beliefs for effective guidance. The podcast explores strategies for client assessments, enhancing onboarding processes, and improving client interactions in financial advisory firms.
Ashley Quamme offers a unique fractional financial behavioral officer service to help clients navigate financial relationships and biases.
Ashley integrates therapy tools into financial advising to enhance clients' self-awareness regarding their money mindset.
Advisors can leverage Ashley's office hours format to refine their approach, address difficult client issues, and enhance client engagement strategies.
Deep dives
Ashley Kwame's Expertise in Behavioral Finance for Advisory Firms
Ashley Kwame, founder of Beyond the Plan, offers a fractional financial behavioral officer service that aids advisory firms in understanding why clients get stuck in their financial journey. Through tailored training and direct client support, she guides clients towards behavioral changes necessary for achieving their financial goals. Ashley also focuses on helping advisors understand their behaviors and biases to improve client relationships, particularly with challenging clients.
Implementing Therapy Tools for Financial Advice
Drawing from her experience as a couples therapist, Ashley integrates therapy tools into financial advising. By using assessments like the Klond's Money Script Inventory, she helps advisors and clients analyze their relationships with money to improve financial decision-making. Ashley's approach involves introducing clients to money mindset meetings and facilitating the analysis of their financial mindset for better financial outcomes.
Navigating Challenging Client Situations Through Office Hours
Ashley Kwame's office hours format provides advisors with a platform to discuss challenging client scenarios and receive structured feedback on improving client interactions. By leveraging this platform, advisors get the opportunity to refine their approach, address difficult client issues, and enhance their client engagement strategies. The focus is on continuous learning and growth in handling complex client dynamics effectively.
Recognizing Wealth Factors and Behavioral Traits
Ashley Kwame guides clients and advisors in understanding wealth-building factors and behavioral traits through assessments like the Building Wealth Assessment. This tool helps identify key areas such as frugality, confidence, and focus that impact wealth accumulation. By recognizing and addressing these traits, clients can optimize their financial decision-making and work towards achieving their long-term financial goals.
Enhancing Onboarding Process for Financial Advisors
Financial psychology plays a crucial role in improving the onboarding process for financial advisors, going beyond traditional client meetings to incorporate aspects of emotional and behavioral responses. This includes exploring clients' values, stress points, and reactions to market changes to provide a more personalized and human-centric approach. By adjusting and aligning the onboarding process with clients' values and goals, advisors can enhance the overall client experience and improve engagement.
Importance of Self-Work in Financial Behavior Consultation
Self-awareness and self-work are identified as critical elements for financial advisors delving into behavioral finance and financial therapy. Understanding personal biases, triggers, and psychological influences enables advisors to provide more empathetic and effective client service. By addressing their own blind spots and relationship with money, advisors can minimize unintentional projection of personal issues onto clients and enhance the quality of interactions and financial guidance.
Ashley Quamme is the Founder of Beyond The Plan, a consulting firm based out of Georgia that offers a Fractional Financial Behavioral Officer service, including consulting and training to advisory firms for new or existing clients. What sets Ashley apart is her expertise in psychology and couples therapy, which enables her to assist clients in managing their financial relationships and also equips advisors with strategies to overcome client obstacles.
Listen in as Ashley shares insights into her work with advisory firms and her unique approach to understanding financial behaviors and biases. You'll learn how this has been instrumental in advising on challenging client situations, the ups and downs she experienced launching a consulting practice during the COVID-19 pandemic, and the tools she uses to enhance clients' self-awareness regarding their money mindset.