This episode of the Live Better Sell Better Podcast throws back to our conversation with Kevin Hopp, Co-Founder of Stealth and Host of the Hopp on Calls Podcast. He talks about the shift in cold calling and goes against the claim that it's not something we should be doing it anymore. Kevin shares his insights on eliminating the mindset that cold calling doesn't work and how we can actually do it effectively.

HIGHLIGHT QUOTES

You have to learn to follow up - Kevin: "Every cold call is just to get that person out of that stage in the prospect lifecycle which is 'cold' into 'aware'. Once they're aware, all of a sudden they're going to be thinking of the business problems that you have if you follow up."

You can find out more about Kevin in the links below:

• LinkedIn: https://www.linkedin.com/in/khopp/
• Website: https://www.hoppconsultinggroup.com/

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